Disciplines — Branding / Print
Date February 2022
Mama Yo is a Chinese restaurant located on Camden Street, Dublin with a blend of traditional décor and a contemporary twist of furniture and wall art.
The brand strategy was to create a bold and modern feel that would coincide with the logo design and interior of the restaurant. All branding elements were designed with a focus of clear typography, a simple colour palette and a touch of illustration to capture the essence of the restaurants décor.
![](https://cdn.myportfolio.com/c9ac5f16-4ed2-43e5-9492-6ba200c40418/2178ca11-a9ab-4fb3-af44-e52f93bbb7e6_rw_1920.jpg?h=ee15e5c11a02615fc176fd08c0ae7959)
![](https://cdn.myportfolio.com/c9ac5f16-4ed2-43e5-9492-6ba200c40418/7320980d-ca9c-4b60-a905-c8a5d64818cb_rw_1920.jpg?h=686f4769992f4ace63224eebb41dd0a0)
![](https://cdn.myportfolio.com/c9ac5f16-4ed2-43e5-9492-6ba200c40418/2dcbb49c-db8b-482d-a6ab-bbde7c61e4c5_rw_1920.jpg?h=9e9296af5654501f8af755f5ade9aa65)
![](https://cdn.myportfolio.com/c9ac5f16-4ed2-43e5-9492-6ba200c40418/cbd0f65d-7c1a-4ea1-b2d4-69776c83f3aa_rw_1920.jpg?h=a83ca124f42331348c8a5963cbfce0f8)
![](https://cdn.myportfolio.com/c9ac5f16-4ed2-43e5-9492-6ba200c40418/aa218047-e9b2-439b-8a5f-27699ad3c511_rw_1920.jpg?h=d66ceec467c7932f402ab332758b64cb)
![](https://cdn.myportfolio.com/c9ac5f16-4ed2-43e5-9492-6ba200c40418/a48d266f-b91f-4e8d-8275-bfcbeb554c72_rw_3840.jpg?h=66e5c24a3a9869c908b5f52044e76f54)
![](https://cdn.myportfolio.com/c9ac5f16-4ed2-43e5-9492-6ba200c40418/6d078388-9af7-496b-b1ae-28eb11afaf2e_rw_1920.jpg?h=0454ebd3b111b92934cfecdea3adca31)
![](https://cdn.myportfolio.com/c9ac5f16-4ed2-43e5-9492-6ba200c40418/4ea078a0-fe86-426e-9708-4ddb15e0d081_rw_1920.jpg?h=5bee079c05caf44d196daa9a53ee80bd)
![](https://cdn.myportfolio.com/c9ac5f16-4ed2-43e5-9492-6ba200c40418/dd68e88d-50a3-43ee-bad9-f2e5c5b0088e_rw_1920.jpg?h=877d4c8b144fd606e3c3e40a25677663)
![](https://cdn.myportfolio.com/c9ac5f16-4ed2-43e5-9492-6ba200c40418/cfd812f2-1876-4885-8588-2864bef07f63_rw_3840.jpg?h=04b4b4e68b504116942eb006f5f352e6)
![](https://cdn.myportfolio.com/c9ac5f16-4ed2-43e5-9492-6ba200c40418/5f543915-fe2d-4069-b5c5-5482dec22d00_rw_3840.jpg?h=de99af95f0eaddfa601482dcdce0ad79)
![](https://cdn.myportfolio.com/c9ac5f16-4ed2-43e5-9492-6ba200c40418/a071ea64-d02b-4799-971f-214a0426618d_rw_3840.jpg?h=ba3003140cb8cbbf6bdb4e21106eb719)
![](https://cdn.myportfolio.com/c9ac5f16-4ed2-43e5-9492-6ba200c40418/2e8ca7d6-226b-4d0d-9024-04a56727404e_rw_3840.jpg?h=020038f64e81da94975e0cb91e917d5f)