Disciplines — Branding / Print
Date December 2021
POWER is a luxury boutique gym located in all the Dean hotels across Ireland and the Mayson hotel, North Dock, Dublin. With each gym’s primary focus being about the experience. All gym’s contain state-of-the art gym floor, two industry-leading concept studios, Luxurious thermal suites and changing rooms.
The branding for POWER consist of a clear typography with increased tracking of the heading to encapsulate its messaging. The colour palettes correspond to the each gyms interior with a hint of gold emphasising its luxuriousness and the imagery focus on the gyms experience.